A logo is an important component of a company’s image; without a visual sign, it is extremely difficult to identify a company to consumers. Today, one cannot do without a logo on when building a brand, or when shaping consumer preferences among customers. What is a logo? A logo is a graphic element that should…
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why? Because generating sales requires potential customers to understand that a product exists, what it does, and why it’s better than a competitor’s offering.
Sales and marketing teams have a complicated relationship. They’re both accountable for results, but they go about it in very different ways. And it’s often easy to point a finger at sales when they’re not closing enough new business.
Let’s dig into the differences between the models to help you determine which is right for you.
Despite the fact that modern business is changing rapidly and it’s radically different from 10, 20, or 50 years ago, some core marketing concepts have remained the same.
Sometimes the answer to that question is a solid: “nope.” Other times the answer is not as clear. It can be hard to know when to stick with what you’re doing, and when it’s time to blow things up and start over. To help, we’ve put together a list of 5 sure signs that it’s…
Hiring the right sales team is of paramount importance to any small business. Your sales team defines your culture and brand. It becomes your company’s lifeforce and your most valuable asset.
Our clients have confided in us that it can be really hard to know where to begin with developing a sales and marketing plan. They’re bombared with new technologies, shiny ideas coming from their bosses, a swirl of performance metrics, and of course, good ole self-doubt.
Sales and Marketing are often seen as two separate departments within a company. At Volaris, we believe that although their daily operations are focused on different aspects of the customer relationship, they should function together as a single unit.
The digital age has introduced obstacles for sales and marketing, but it has also opened doors to countless ways to connect with customers.