Targeting the company to any sector of the market is called strategic marketing. Strategic marketing acts as a set of decisions and actions aimed at the future, ensuring the development of a market strategy, the practical implementation of which enables the company to achieve its goals.
Strategic marketing involves and covers the following types and levels of marketing management:
- business analysis;
- competitive analysis;
- setting basic marketing objectives;
- development of a general marketing strategy for the company;
- management of strategically important factors of activity, marketing assets;
- identification of strategies for individual products and brands.