In earlier times, people used to have diaries in which they wrote about their impressions and thoughts and could then reread and remember. Then the records were kept on paper. Then, with the development of Internet technologies, people began to keep diaries on special sites in the network. Now the majority of users “moved” to…
Category: Blog
What do legal site visitors pay attention to?
When creating a website for a law firm, it is very important to understand what exactly visitors pay attention to. This information can be very important in order to properly form a law firm marketing. But it must be remembered that the promotion of a legal website can not happen in one day. Promotion is…
Infrastructure as code: a DevOps way to manage IT infrastructure
You might remember how just a few years ago servers took up a lot of space almost at every company that provides software development. In recent years the lifecycle of software development has changed. Today it is absolutely normal to store, develop and deploy the product in the cloud. Thus, there are two common things…
4 Ways To Get Started With Marketing Automation
Once you have marketing automation software, you’re ready to start building a digital marketing engine that can generate leads, nurture prospects, and delight customers. But knowing exactly where to start may seem overwhelming, like walking into the Willy Wonka Chocolate Factory…what should you eat first?
Outdoor logo as a tool for offline marketing
A logo is an important component of a company’s image; without a visual sign, it is extremely difficult to identify a company to consumers. Today, one cannot do without a logo on when building a brand, or when shaping consumer preferences among customers. What is a logo? A logo is a graphic element that should…
What is the Meaning of Sales & Marketing and Their Advantages?
Is having a great product the only requirement to run a successful business? For most companies, the answer is no. Why? Because generating sales requires potential customers to understand that a product exists, what it does, and why it’s better than a competitor’s offering.
What Does Sales Need From Marketing?
Sales and marketing teams have a complicated relationship. They’re both accountable for results, but they go about it in very different ways. And it’s often easy to point a finger at sales when they’re not closing enough new business.
Marketing Agency Pricing Models: Retainers vs. Projects
Let’s dig into the differences between the models to help you determine which is right for you.
THE FIVE MARKETING CONCEPTS EXPLAINED
Despite the fact that modern business is changing rapidly and it’s radically different from 10, 20, or 50 years ago, some core marketing concepts have remained the same.
5 Signs It’s Time for a New Marketing Strategy
Sometimes the answer to that question is a solid: “nope.” Other times the answer is not as clear. It can be hard to know when to stick with what you’re doing, and when it’s time to blow things up and start over. To help, we’ve put together a list of 5 sure signs that it’s…