There are a number of ways to leverage reddit for your business. You can start a test campaign and target specific subreddits with your ads. Pepsi, for instance, ran a contest to find the best comment on the NFL kickoff community, where the winning comment was awarded a platinum award by Reddit. This award is highly coveted among Redditors. Similarly, Audi has partnered with Reddit to promote a 6-part AMA series.
Subreddits to target for reddit marketing
One of the most important aspects of Reddit marketing is knowing which subreddits to target. To make your ads perform well, you need to target subreddits that have at least five thousand subscribers and active members. If you are planning on using subreddit marketing for your business, you can use a social listening tool such as Agorapulse to find out which topics have common objections or complaints.
Once you have identified your target audience, you need to know which subreddits to target for reddit advertising. For example, if your target audience is techies, you should target subreddits related to computers and technology. This way, you’ll be sure to attract a more targeted audience. However, if you’re targeting an audience interested in certain hobbies or subjects, you can choose to focus on subreddits related to those topics.
While choosing which subreddits to target is vital to success, you must be aware of the time of day when most people are online. Unless you know the precise time of day when most users are online, it is likely your post will fail to reach its intended audience. The Later for Reddit tool can help you avoid this problem by analyzing the post trends of individual subreddits and displaying optimal times for posting.
If you want to make the most of Reddit, you should create branded usernames for your posts. Branded usernames are easy to remember and are an effective way to get your brand name out there. They can also be used in paid ad campaigns to increase brand awareness. However, you should make sure to choose a username that reflects your business or personality. The best option for your username is to use your own name, initials, or even a funny pun. In case you are running a paid ad campaign, you can use your company’s name, such as XboxModerator, redbullESPORTS, or whatever suits you best reddit-marketing.pro.
In addition to usernames, you should choose the words that will best represent your business or industry. You can use your name or the name of a friend to make the username more personalized and relatable. People will engage more with a personal account. To identify the best subreddits, use tools like TrackReddit to monitor user activity and alert you to users of specific keywords or default subreddits.
When choosing branded usernames for your Reddit marketing, make sure to choose one that will be recognizable to your target audience. Redditors are quick to remove obvious outsiders, so you must ensure that you are a member of the community rather than spamming the community. Choosing a username that reflects your brand’s personality is essential if you want your posts to be taken seriously.
Engaging with reddit users
One of the best ways to engage with Reddit users is to start an Ask Me Anything (AMA) session. AMAs are live online Q&A sessions in which you can answer questions from the community. This is an excellent way to learn about the needs of your audience and gain insight into the issues they are facing. However, AMAs aren’t for everyone. It’s important to remember that redditors may not appreciate your marketing efforts, so be aware that the audience that responds best is the one who is engaged in your business.
You can also use custom audiences to target your audience. These audiences can be based on email addresses or mobile app IDs. However, because Reddit users aren’t required to provide their email addresses when creating an account, you’ll need an extensive email list to target your content with these audiences. While the match rate is low, you can also add additional exclusions and layers to your audience to improve your results.
Another way to engage with Reddit users is through creating text-based posts. People enjoy reading text-based posts with a variety of opinions and ideas. Redditors also like to engage in meaningful conversations and constructive arguments. A text-based post can be useful to create AMAs, which are filtered by topic and held under branded subreddits. You can create a post that reflects your brand and the content it offers.