The marketing policy of the company plays an important role for any company, it defines the full range of marketing. A company’s marketing policy is a set of laws that establishes the basic framework of conduct, fixing the fundamental principles and views of the company’s owner. The marketing policy influences the strategy and plan of necessary operational activities and the marketing tools used.
The structure of marketing goal setting in a company can be defined as follows: marketing policy, marketing goals, marketing strategies, marketing mix. The main elements of the marketing policy of any company are: product policy, pricing policy, the definition of distribution systems and product sales. One of the most important components of the marketing policy becomes the policy of promoting the company’s products / services on the market.